“Mother, a word as loaded with innuendo as it is unconditional love, goes against the grain; the brand pushes technological boudnaries when it come to that signature soft denim, and pushes boundaries when it comes to , for insance, naming silhouettes”
Unconditional love, as the customers and the owners of the company like to say. Tim Kaeding and Lela Becker found mother denim in 2010, their denim is known for their soft fabrics and ability to fit a various types of bodies. The company owners say they like to have fun with their brand, but take their company more seriously when it comes to staying modern and relevant in the fashion world.
In addition to its popular denim, Mother takes its company to the next level by involving themselves in a number of different campaigns. For example, their “Play Nice” campaign which helped raise awareness for anti bullying. They share anti bullying messages through social media outlets and offer a “Play Nice” t-shirt that donates twenty percent of its proceeds to anti-bullying.
Ecco is excited to have such a new wonderful brand in the store. Below are a couple of the companies styles.